The following is one coverage from the handful of the Dutch newspapers/sites covering the #BoycottBedele on their morning editions. Bedele Brewery is a subsidiary of the Heineken NV, and currently, there’s a massive boycott call for Bedele products: Bedele Beer and Harar Beer in Ethiopia, where a polarizing artist Teddy Afro has been sponsored by the Bedele Brewery. Teddy Afro is known for making bigoted and inflammatory statements against Oromos and other nations/peoples in southern Ethiopia with regards to Menelik II, the late 19th-century king of Abyssinia who used scorched-earth methods to conquer Oromos and southern nations/peoples.

The Facebook page of #BoycottBedele has attracted 22.5K supporters – which is an unprecedented number for any social cause in Ethiopia.

——– Translation Is Through Google ——–

Brewer Heineken’s sponsorship of the Ethiopian artist Teddy Afro has stirred up a hornet’s nest.

The announcement, which the brewer had given to sponsor his tour, unleashed a spontaneous boycott of the brand among a large part of the population of Ethiopia, the Oromo, writes The Telegraph.

Album dedicated to ‘Ethiopian Hitler’
Teddy Afro is controversial because he dedicated his latest album to Emperor Menelik II, who, during early last century, massacred millions of Oromos. The emperor is, for that reason, called the Ethiopian Hitler. The Oromo, the largest ethnic group in Ethiopia, has called for a boycott of the beer.

Heineken has said the boycott painful, the newspaper writes. Ethiopia is one of the brewer’s focus countries in Africa. Beer consumption in the country has doubled in the past five years.

Source: Rtlnieuws.nl