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- Â newbusinessethiopia
MR. FRANCIS AGBONLAHOR, MANAGING DIRECTOR OF BETA BREWERY SPEAKING AT LAUNCHING CEREMONY OF SHOOM SHUFAIR CAMPAIGN HILTON, ADDIS JANUARY 3, 2014 – PHOTO: NEWBUSINESSETHIOPIA.COMDiageo, owner of Meta Abo Brewery in Ethiopia and owner of hundreds of alcoholic and non-alcoholic drink brands globally, launched “Shoom Shufair don’t drink and drive campaign.
Currently the number of Ethiopians who die due to road traffic accident has reached 3,000 per year excluding thousands of injuries and economic loses as a result of the burden.
The campaign launched in partnership with the Ethiopian Road Transport Authority aims to reduce the death rate caused by traffic road in Ethiopia by raising the awareness.
Complimentary video:Â Launching of “Shoom Shufair”, don’t drive if you drink alcohol campaign at Hilton Addis
The awareness campaign mainly focus on Ethiopian holidays, it aims to reach the Addis Ababa public and out of Addis through a variety of medias channel.
Meta Abo Brewery has united with a number of private sector partners who have committed to supporting the Shoom Shufair campaign, including Nyala Insurance, Radissson Blu, among others.
Trading in approximately 180 countries, Diageo employ over 28,000 talented people around the world with offices in 80 countries.
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