Never mind girls and boys -- adults who refuse to grow up are being increasingly targeted by a toy industry promoting adolescence as a lifestyle choice, say industry watchers. Among the "Smart-Tech" toys at this week's Hong Kong Toys & Games Fair -- one of the largest of its kind in the world -- were smartphone-operated flying machines equipped with cameras and rotor blades that clearly had so-called "kidults" in mind -- particularly male ones. "'Kidults' are not defined by age, they are defined by attitude," said Kenes Cheung, business development manager for Hong Kong-based manufacturer E-Supply International, which produces Wi-Fi and Bluetooth-enabled vehicles boasting infra-red and night vision for the likes of Toys "R" Us. "We're seeing a lot more products for the older player who has a smartphone," said Christopher Byrne, content director of timetoplaymag.com, a toy industry website.
Toymakers target ‘kidults’ at high-tech Hong Kong fair
Never mind girls and boys — adults who refuse to grow up are being increasingly targeted by a toy industry promoting adolescence as a lifestyle choice, say industry watchers. Among the “Smart-Tech” toys at this week’s Hong Kong Toys & Games Fair — one of the largest of its kind in the world — were smartphone-operated flying machines equipped with cameras and rotor blades that clearly had so-called “kidults” in mind — particularly male ones. “‘Kidults’ are not defined by age, they are defined by attitude,” said Kenes Cheung, business development manager for Hong Kong-based manufacturer E-Supply International, which produces Wi-Fi and Bluetooth-enabled vehicles boasting infra-red and night vision for the likes of Toys “R” Us. “We’re seeing a lot more products for the older player who has a smartphone,” said Christopher Byrne, content director of timetoplaymag.com, a toy industry website.
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