www.maledatimes.com Toymakers target ‘kidults’ at high-tech Hong Kong fair - MALEDA TIMES
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Toymakers target ‘kidults’ at high-tech Hong Kong fair

By   /   January 8, 2014  /   Comments Off on Toymakers target ‘kidults’ at high-tech Hong Kong fair

An exhibitor flies a drone at the 40th Toys and Games Fair in Hong Kong, on January 8, 2014Never mind girls and boys — adults who refuse to grow up are being increasingly targeted by a toy industry promoting adolescence as a lifestyle choice, say industry watchers. Among the “Smart-Tech” toys at this week’s Hong Kong Toys & Games Fair — one of the largest of its kind in the world — were smartphone-operated flying machines equipped with cameras and rotor blades that clearly had so-called “kidults” in mind — particularly male ones. “‘Kidults’ are not defined by age, they are defined by attitude,” said Kenes Cheung, business development manager for Hong Kong-based manufacturer E-Supply International, which produces Wi-Fi and Bluetooth-enabled vehicles boasting infra-red and night vision for the likes of Toys “R” Us. “We’re seeing a lot more products for the older player who has a smartphone,” said Christopher Byrne, content director of timetoplaymag.com, a toy industry website.

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An exhibitor flies a drone at the 40th Toys and Games Fair in Hong Kong, on January 8, 2014Never mind girls and boys -- adults who refuse to grow up are being increasingly targeted by a toy industry promoting adolescence as a lifestyle choice, say industry watchers. Among the "Smart-Tech" toys at this week's Hong Kong Toys & Games Fair -- one of the largest of its kind in the world -- were smartphone-operated flying machines equipped with cameras and rotor blades that clearly had so-called "kidults" in mind -- particularly male ones. "'Kidults' are not defined by age, they are defined by attitude," said Kenes Cheung, business development manager for Hong Kong-based manufacturer E-Supply International, which produces Wi-Fi and Bluetooth-enabled vehicles boasting infra-red and night vision for the likes of Toys "R" Us. "We're seeing a lot more products for the older player who has a smartphone," said Christopher Byrne, content director of timetoplaymag.com, a toy industry website.


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  • Published: 11 years ago on January 8, 2014
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  • Last Modified: January 8, 2014 @ 10:39 pm
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