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CHICAGO, IL (September 24th, 2014) – TAG Heuer announced today that the Luxury Swiss watch brand recognized for breaking the boundaries in traditional watchmaking with its prestigious sports watches and chronographs, has been named the official timekeeper and timepiece of the Bank of America Chicago Marathon. Adding to its title as the official timekeeper and timepiece of the TCS New York City Marathon, this partnership is one element of TAG Heuer’s global “Don’t Crack Under Pressure” campaign, which celebrates the achievements of individuals who challenge themselves to reach a goal they once thought impossible.
“The Bank of America Chicago Marathon perfectly embodies the TAG Heuer mindset of mental fortitude, perseverance and inner strength,” said TAG Heuer North America President and CEO, Ulrich Wohn. “Running 26.2 miles requires resilience and willpower and TAG Heuer is thrilled to celebrate those personal achievements with these ambitious individuals.”
As a result of its national and international draw, the iconic race allows runners to test their inner strength and perseverance by running 26.2 miles amongst 45,000 participants, including a world-class elite runner and wheelchair athlete field, and an estimated 1.7 million spectators. A member of the World Marathon Majors, the Bank of America Chicago Marathon also assists in raising millions of dollars for a variety of charitable causes while generating more than $253 million in annual economic impact to its iconic city.
“TAG Heuer is an iconic brand recognized for their longstanding history in sports and innovation and one that aligns perfectly with the Bank of America Chicago Marathon,” said Carey Pinkowski, Executive Race Director. “We are thrilled to partner with them to celebrate the individual achievements of these runners who have dedicated months to training for this iconic race.”
To commemorate this partnership and to celebrate the top male and female winners in the elite and wheelchair fields of the 2014 Bank of America Chicago Marathon, TAG Heuer will present each champion with a prestigious and iconic timepiece.
About TAG Heuer
Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watchmaking, especially in the fields of sports watches and ultimate precision. A legend in prestige Swiss watchmaking and one of its most innovative brands, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world. In 2012, thanks to the lessons learned through these achievements, TAG Heuer won the world’s most coveted watchmaking award, the Geneva Watchmaking Grand Prix «Aiguille d’Or». TAG Heuer is unrelenting in its quest for innovation, excellence, performance and prestige. This ambition is reflected in its sponsorships with F1 Vodafone McLaren Mercedes team and its World Champion Jenson Button, the Automobile Club of Monaco for the prestigious Monaco Grand Prix, and the new FIA Formula E Championship, the world’s top competition for electrically powered racing cars. TAG Heuer is also a partner of Oracle Team USA, 2013 champion of sailing’s most prestigious trophy, the 34th America’s Cup and WTA tennis champion Maria Sharapova, sharing with them the same values: human achievement and true innovation.
About the Bank of America Chicago Marathon
In its 37th year and a member of the World Marathon Majors, the Bank of America Chicago Marathon annually attracts 45,000 participants, including a world-class elite runner and wheelchair athlete field, and an estimated 1.7 million spectators. As a result of its national and international draw, the iconic race assists in raising millions of dollars for a variety of charitable causes while generating $253 million in annual economic impact to its host city, according to a report by the University of Illinois at Urbana-Champaign’s Regional Economics Applications Laboratory (R.E.A.L.). The 2014 Bank of America Chicago Marathon will start and finish in Grant Park beginning at 7:30 a.m. on Sunday, October 12. In advance of the race, a two-day Health & Fitness Expo will be held at McCormick Place Convention Center on Friday, October 10, and Saturday, October 11. For more information about the event and how to get involved, go to chicagomarathon.com.
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